What's Up With That? #24: The official beverage of the booboisie

Here's the latest sign of the end of the universe as we know it:

Diet water.



Please — for the love of all that's right and decent — tell me no one is going to be stupid enough to buy this.

According to its official Web site, Jana Skinny Water is "a no-calorie water." Hello? It's water. Water has no calories.

Furthermore, the advertising copy says, "Jana Skinny Water is ephedra-free and contains no preservatives, caffeine, calories, or sugar." Hello? It's water. Water has no ephedra, no preservatives, no caffeine, no calories, and no sugar. That's why it's called water.

Only someone with a skinny brain would buy diet water. Therefore, Jana Skinny Water will probably be the best selling product in the history of mankind.

Somewhere, H.L. Mencken is laughing hysterically.