Choke-a-Cola
The Coca-Cola Company yesterday announced the impending arrival of a new energy drink called "Full Throttle."
I don't know who's doing the branding workup for Coke these days, but as an ad writer who does this sort of thing on occasion, permit me the following observations:
1. According to my Merriam-Webster's Collegiate Dictionary, 11th Edition, the word throttle means "to compress the throat of; to choke; to kill by such action." Hey, that sounds like something I'll want to drink — a soda that will choke me to death.
2. Naming a consumable product after a film directed by McG is a bad idea. Just the thought of sitting through another Charlie's Angels movie starring Cameron Diaz and Lucy Liu makes me nauseous.
I don't know who's doing the branding workup for Coke these days, but as an ad writer who does this sort of thing on occasion, permit me the following observations:
1. According to my Merriam-Webster's Collegiate Dictionary, 11th Edition, the word throttle means "to compress the throat of; to choke; to kill by such action." Hey, that sounds like something I'll want to drink — a soda that will choke me to death.
2. Naming a consumable product after a film directed by McG is a bad idea. Just the thought of sitting through another Charlie's Angels movie starring Cameron Diaz and Lucy Liu makes me nauseous.
SwanShadow was randomly pounding the keyboard at 9:10 AM
2 insisted on sticking two cents in:
Back. Will read the posts in sequence and comment shortly.
Wonderful observation! Thanks. I think Xertz would be a good name. It means "to gulp down quickly."
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